Privacy Policy

At ToyWorld (toyworld.ae) we respect your privacy and are committed to protecting the personal information you entrust to us. This notice explains what information we collect, why we collect it, how we use and share it, and the choices and rights you have. It is written in straightforward language so you can quickly find what matters to you.

1. Who is responsible for your data

ToyWorld operates toyworld.ae and is the data controller for information collected through the website, our app(s), and our customer support channels, unless otherwise stated. Contact details for privacy-related requests are available on our website under “Contact Us.” You may also use the contact form on toyworld.ae for requests about your personal data.

2. What information we collect

We collect different types of information depending on how you interact with us:

a. Account & order details

Name, email address, phone number, delivery address, billing address, order history.

b. Payment information

Payment card details or other payment data processed by our payment providers (we do not store full card details on our servers unless explicitly stated).

c. Device & usage data

IP address, device type, browser, pages visited, referral source, cookies and similar tracking technologies, and other analytics.

d. Communications

Records of emails, chats and phone calls you make to our customer service, including any messages you send.

e. Optional marketing/profile data

Preferences, interests and details you choose to give for marketing, newsletters, wish lists or product reviews.

f. Children & minors

We do not knowingly collect personal data from children without parental/guardian consent. If you are a parent and believe we hold information about your child, contact us so we can take appropriate action.

3. How we use your data — why we process it

We use personal information for the following purposes:

• To process and fulfil orders (payment, delivery, returns, refunds).
• To manage your account and provide customer support.
• To personalise the shopping experience, product recommendations and content.
• To send transactional messages (order confirmations, shipment updates).
• For marketing (only with your consent where required).
• To improve and secure our website and services, and to detect and prevent fraud.
• To comply with legal obligations (tax, anti-fraud, regulatory requests).

4. Cookies and tracking

We use cookies and similar technologies to run the site, remember your preferences, analyse site usage and serve relevant advertising. You can manage cookie preferences through the cookie banner on our site. Disabling certain cookies may limit functionality (for example, keeping you logged in or saving cart contents).

5. Who we share your information with

We may share your personal data with:

• Service providers that operate on our behalf (payment processors, delivery couriers, hosting and analytics providers, customer support platforms).
• Marketing partners and advertising networks when you opt into personalised advertising.
• Professional advisors such as lawyers and auditors where required.
• Government, regulatory or law enforcement bodies when required by law.
• A third party buyer if we merge with or transfer all or substantially all of our business assets — we would notify affected users if that happens.

Whenever possible we contractually require these parties to protect your data and use it only for the purposes we specify.

6. International transfers

Your information may be processed and stored outside your country of residence. Where personal data is transferred to jurisdictions with different data protection rules, we implement appropriate safeguards (standard contractual clauses, vendor assessments or other legal mechanisms) to protect your data.

7. How long we keep your data

We retain personal information only as long as needed to provide services, meet legal obligations, resolve disputes, enforce agreements, and for legitimate business purposes (e.g., fraud prevention). Typical retention examples:

• Order and financial records: retained to meet tax and accounting requirements (varies by jurisdiction).
• Account information: retained while your account is active and for a reasonable period after closure.
• Marketing consents and preferences: kept until you withdraw consent.If you want specifics about retention of a certain category of data, contact us via the methods on our website.

8. Your rights and choices

Depending on your jurisdiction, you may have rights such as:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion (subject to legal or contractual exceptions).
• Object to or restrict certain processing (e.g., direct marketing).
• Request data portability where applicable.
• Withdraw consent for processing where processing is based on consent.

To exercise these rights, use the contact channels on our website. We may require verification to process requests and will respond within applicable legal timeframes.

9. Security

We take reasonable technical and organisational measures to protect your personal information from loss, misuse, unauthorised access or disclosure. No online transmission is 100% secure; if you suspect misuse of your data, contact us immediately.

10. Marketing communications

If you’ve agreed to receive marketing, we will send offers and updates by email, SMS or other channels until you opt out. You can unsubscribe at any time using links in our emails or by contacting us. Opting out of marketing does not affect transactional messages related to orders.

11. Links to other sites

Our site may link to third-party websites. This privacy notice does not apply to those sites. We encourage you to read their privacy policies before submitting personal information.

12. Changes to this notice

We may update this policy to reflect changes in our practices or legal requirements. When we make material changes, we will post the updated effective date and, where appropriate, provide more prominent notice (e.g., email notification).

13. How to contact us

If you have questions about this notice, want to exercise your privacy rights, or wish to make a complaint, please use the contact form on toyworld.ae or the contact details listed on our website. We aim to respond promptly and in accordance with applicable law.